Broadcast Campaigns

Reach the right customers at scale — compliantly, using approved templates.

Last reviewed: September 2, 2026•Reviewed by: Convoup Platform & Technical Operations

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Live preview of Convoup's Broadcast Campaigns interface in action

The Challenge

WhatsApp requires pre-approved message templates for business-initiated messages sent outside the 24-hour customer service window. You cannot "blast" messages the way you might with email. Each template must be submitted to Meta, categorized as marketing, utility, or authentication, and approved. Templates reported as spam by recipients lose quality rating, which reduces delivery. Meta bills per conversation, and rates vary by country and category.

How Convoup Helps

Convoup lets you select an approved template, choose a target segment, and schedule a broadcast. All recipients must have valid opt-in consent recorded. Before sending, Convoup displays the segment size and an estimated cost based on Meta's conversation pricing (verified against Meta's pricing page, 1 September 2026). Marketing, utility, and authentication conversations have different per-conversation rates. After the broadcast, the dashboard shows delivery rate, read rate, and opt-out rate per campaign.

Send only to opted-in contacts with recorded consent.
Use Meta-approved templates; Convoup tracks approval status before scheduling.
Schedule broadcasts for optimal delivery times.
Track delivery, read, and opt-out rates per campaign.

Works with Contact Management, Tags & Segments, and Template Management.

Broadcasts use Meta-approved templates only. All recipients must have valid opt-in consent. Phone Number Quality Rating (High / Medium / Low) affects delivery — low quality ratings reduce template delivery rates. Throughput follows Meta's tier-based messaging limits (see Meta docs for current tiers). Marketing, utility, and authentication categories have different per-conversation rates. Convoup enforces opt-in compliance at the segment level.

compliant outreach