WhatsApp Campaigns
WhatsApp campaigns are bulk messages sent to opted-in contacts using pre-approved message templates — used for promotions, announcements, and re-engagement on the WhatsApp Business Platform.
The Problem
Email open rates are declining. SMS is expensive and impersonal. WhatsApp has 2B+ users with 98% open rates — but you cannot blast messages to anyone. Campaigns must use templates, recipients must opt in, and Meta enforces strict compliance.
What WhatsApp Campaigns Actually Is
WhatsApp campaigns are template-based messages sent to a list of opted-in contacts. Each campaign uses a pre-approved template (submitted through Meta Business Manager or Convoup). You segment your contact list, personalize templates with variables (e.g., {{1}} for first name), and send. Convoup handles delivery, tracking, and analytics. Campaigns are charged per conversation by Meta — each recipient is a separate conversation.
Real-World Examples
A D2C brand sends a flash sale template to 5,000 opted-in contacts with a personalized discount code.
An ecommerce store sends shipping update templates to customers with pending orders.
A SaaS company sends product update announcements to existing customers.
Common Mistakes
Sending campaigns to non-opted-in contacts — this violates Meta's policy and can restrict your account.
Not personalizing templates — generic messages have lower engagement and higher block rates.
Ignoring analytics — track delivery, read, and click rates to optimize future campaigns.
Expert Note
Convoup's broadcast campaign tool enforces opt-in verification before sending. You cannot accidentally send to contacts who have not consented.
Ready to implement what you learned?
See how Convoup handles this →Frequently Asked Questions about WhatsApp Campaigns
Related Guides
WhatsApp Message Templates
What WhatsApp message templates are, how the approval process works, and how to create templates that get approved.
WhatsApp Opt-In
What WhatsApp opt-in means, how to collect it, and why it is non-negotiable for business messaging.
WhatsApp API Pricing
How WhatsApp conversation charges work, what the different categories are, and how to estimate your costs.
WhatsApp Quality Rating
What the WhatsApp quality rating is, how it is calculated, and what happens if your rating drops.
Convoup is built on the official WhatsApp Business Platform (Cloud API). Convoup is not endorsed by, affiliated with, or an official partner of Meta. WhatsApp is a trademark of its respective owner. Meta conversation charges apply separately from Convoup's subscription.
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